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Wunderwuff was born from a simple idea: dog products shouldn't have to be boring.

As a dog lover and owner myself, I found that most dog towels felt like an afterthought - the 'old' towel, plain colours, poor quality and little consideration for the homes they ended up in (or the fur they dried!).

So I decided to create something better, for the love of dog.

Designed in Melbourne, Australia, Wunderwuff towels combine premium materials, bold colour palettes and thoughtful design to create products that look as good as they perform.

Made from 100% cotton and certified to internationally recognised OEKO-TEX and ISO standards, our towels are soft, absorbent and built to handle everything from beach days and bath time to rainy walks and muddy adventures.

To our shadows, our adventure companions, our confidants, our protectors and our best friends; here's a fancy towel.